Privacy Policy

Last updated: September 13, 2026

Rizq Ventures LLC, doing business as The Modern Formula (“The Modern Formula,” “we,” “us,” or “our”), operates this website and online store, including its content, features, products, and related services (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, communicate with us, or otherwise use the Services.

If this Privacy Policy conflicts with our Terms of Service concerning the collection, use, or disclosure of personal information, this Privacy Policy will control.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with the Services and where you live, we may collect the following categories of personal information:

• Contact information: Name, email address, telephone number, billing address, and shipping address.

• Order and transaction information: Products viewed, added to a cart, or purchased; order history; subscription information; returns; refunds; payment status; and transaction details.

• Payment information: Payment method and billing information. Payment card information is generally processed securely by Shopify and our payment processors rather than stored directly by us.

• Account information: Username, password, account settings, preferences, and other information associated with your customer account.

• Device and technical information: IP address, browser type, device type, operating system, network information, cookie identifiers, and similar online identifiers.

• Website activity: Pages viewed, links selected, referring pages, shopping activity, interactions with advertisements, and the dates and times you use the Services.

• Communications: Information included in emails, customer-support requests, reviews, surveys, and other communications with us.

• Marketing preferences: Your choices concerning promotional emails, personalized advertising, cookies, and similar technologies.

• Inferences: Information inferred from your purchases, browsing activity, interests, or interactions with the Services.

Because we sell wellness products, you may choose to include health-related information in a customer-support request. Please provide only the information necessary for us to address your question. We do not use health information voluntarily provided through customer support to diagnose, treat, or provide medical advice.

How We Collect Personal Information

We may collect personal information:

• Directly from you: When you place an order, create an account, subscribe to marketing emails, contact customer support, submit a review, or otherwise provide information to us.

• Automatically: When you visit or interact with our website through cookies, pixels, tags, analytics tools, and similar technologies.

• From service providers: Including Shopify, payment processors, shipping carriers, fulfillment providers, customer-support platforms, email service providers, and fraud-prevention providers.

• From advertising and analytics partners: Including Meta and Google, depending on your privacy settings, consent choices, and applicable law.

• From other third parties: Such as social-media platforms, referral partners, or other services you choose to connect with or use in relation to the Services.

How We Use Personal Information

We may use personal information to:

Provide and Improve the Services

• Process payments and fulfill orders

• Arrange shipping and delivery

• Manage customer accounts and subscriptions

• Process approved replacements, cancellations, or refunds

• Provide customer support

• Remember your preferences and shopping activity

• Improve our website, products, and customer experience

• Analyze website performance and customer interactions

Marketing and Advertising

• Send promotional emails when permitted

• Personalize marketing communications

• Measure the effectiveness of advertising campaigns

• Display advertisements on platforms such as Meta and Google

• Create advertising audiences based on website activity, subject to applicable law and your privacy choices

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link in an email. Even if you unsubscribe, we may continue sending non-promotional communications concerning your orders, account, subscriptions, or customer-service requests.

Security and Fraud Prevention

• Authenticate accounts and transactions

• Detect, investigate, and prevent fraud, misuse, security incidents, and unlawful activity

• Protect our customers, business, website, and legal rights

• Enforce our Terms of Service and other policies

Legal and Business Purposes

• Comply with legal, tax, accounting, and regulatory obligations

• Respond to valid legal requests

• Establish, exercise, or defend legal claims

• Resolve disputes

• Maintain appropriate business and transaction records

Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, software development kits, and similar technologies to operate the website, remember your preferences, understand how visitors use the Services, prevent fraud, and support advertising.

These technologies may collect information such as your IP address, device identifiers, browser type, website activity, purchases, and interactions with advertisements.

We use services that may include:

• Shopify technologies to operate and secure our online store

• Google Analytics and Google Ads to measure website use, analyze performance, and support advertising

• Meta Pixel and Meta Ads to measure advertising performance and display relevant advertisements

• Email marketing technologies to send communications and evaluate engagement

Where required by law, non-essential cookies and advertising technologies will be used only after obtaining the required consent. You may manage available choices through our cookie banner, browser settings, or privacy controls.

Blocking certain cookies may affect the operation or availability of some website features.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary for the purposes described in this Privacy Policy, including:

• Shopify: To host and operate our store, process transactions, provide customer accounts, and support store functionality.

• Payment processors: To authorize and process payments, refunds, and fraud checks.

• Fulfillment and shipping providers: To prepare, ship, track, and deliver orders.

• Technology and service providers: Including providers of hosting, analytics, cloud storage, customer support, email delivery, security, and fraud prevention.

• Advertising and marketing partners: Including Meta and Google, to measure campaigns and provide personalized or targeted advertising where permitted.

• Professional advisers: Such as attorneys, accountants, insurers, auditors, and consultants.

• Government and legal authorities: When required to comply with applicable law, legal process, or a valid governmental request.

• Business transaction participants: In connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction.

• Parties you authorize: When you direct us or consent to a disclosure.

We do not disclose personal information to third parties for their own purposes except as described in this Privacy Policy, with your direction or consent, or as permitted or required by law.

Targeted Advertising, Sale, and Sharing

We use Meta and Google advertising services. As a result, certain disclosures of identifiers, device information, commercial information, and website activity may be considered a “sale,” “sharing,” or use for targeted advertising under some privacy laws, even when no money is exchanged for the information.

Depending on where you live, you may have the right to opt out of these activities. You may submit an opt-out request through our Data Sharing Opt-Out page.

Where required by applicable law, we also recognize Global Privacy Control signals as opt-out requests for the browser or device sending the signal. If Shopify can associate that device with your Shopify account, the request may also be applied to the account.

We do not knowingly sell or share the personal information of individuals under 16 years of age for targeted advertising.

Relationship With Shopify

Shopify hosts the Services and processes personal information concerning your access to and use of our store.

Information submitted through the Services may be transmitted to Shopify and other service providers located outside your country. Shopify may also process information from your interactions with our store, other merchants, and Shopify services to provide and improve its features.

In circumstances where Shopify independently determines how and why it processes personal information, Shopify is responsible for that processing. You can learn more by reviewing the Shopify Consumer Privacy Policy and using the Shopify Privacy Portal.

Legal Bases for Processing

If you reside in the United Kingdom, European Economic Area, or another jurisdiction requiring a legal basis for processing, we rely on one or more of the following:

• Contract: Processing necessary to accept payment, fulfill an order, manage a subscription, or provide requested Services.

• Legitimate interests: Processing necessary to operate, secure, analyze, and improve our business, provided those interests are not overridden by your rights.

• Consent: Processing based on your permission, such as certain marketing or advertising activities.

• Legal obligations: Processing necessary to comply with applicable laws, regulations, court orders, and recordkeeping requirements.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the Services and maintain your account

• Complete transactions and provide customer support

• Maintain tax, accounting, and business records

• Prevent fraud and address security issues

• Resolve disputes and enforce agreements

• Comply with applicable legal obligations

Retention periods vary based on the type of information, the reason it was collected, and applicable legal requirements. When information is no longer required, we may delete, anonymize, or securely dispose of it.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of electronic transmission is completely secure. We cannot guarantee absolute security. Please do not send sensitive or confidential information through unsecured channels.

If you maintain a customer account, you are responsible for protecting your password and account credentials.

International Data Transfers

We and our service providers may transfer, store, or process personal information outside the country where you live, including in the United States and other countries where Shopify or our service providers operate.

When required, transfers from the United Kingdom or European Economic Area will rely on legally recognized safeguards, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or another valid transfer mechanism.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to the personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Receive a portable copy of certain personal information

• Object to or restrict certain processing

• Withdraw consent where processing relies on consent

• Opt out of the sale or sharing of personal information

• Opt out of targeted advertising

• Appeal a decision concerning a privacy request

• Lodge a complaint with an applicable privacy or data-protection authority

These rights are not absolute and may apply only in certain circumstances.

We will not unlawfully discriminate against you for exercising an applicable privacy right. We may need to verify your identity before completing a request. You may also be permitted to authorize an agent to submit a request on your behalf, subject to identity and authorization verification.

To exercise a privacy right, use the controls available through the Services or contact us using the information below.

Third-Party Websites

The Services may contain links to websites or platforms operated by third parties. We do not control and are not responsible for their privacy, security, content, or practices.

Before providing information to a third-party service, review that service’s privacy policy and terms.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction.

If you are a parent or legal guardian and believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete the information.

Complaints

If you have concerns about how we handle personal information, contact us using the information below. We will review and respond to your complaint as required by applicable law.

Depending on where you live, you may also have the right to contact or lodge a complaint with your local privacy or data-protection authority.

Residents of the European Economic Area may find their applicable supervisory authority through the European Data Protection Board. UK residents may contact the Information Commissioner’s Office.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technologies, Services, or legal obligations.

When we update it, we will post the revised policy on this website and update the “Last updated” date. We will provide additional notice when required by applicable law.

Contact Us

For questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

Rizq Ventures LLC, doing business as The Modern Formula
Email: support@themodernformula.shop
Mailing address: 502 W 7th ST STE 100
Erie, PA, 16502, USA

For applicable data-protection laws, Rizq Ventures LLC is the controller of your personal information.